Privacy Policy
Last updated: 3 October 2026
This policy explains how MyFrontDeskAI, a service brought to you by AMIR1, handles personal information. It covers our website, our chat assistant, and the calls our AI receptionist handles for business clients.
Information we collect
Website enquiries. Your name, business name, email address, telephone number, package interest and the content of your message.
Chat assistant. The messages you type in the chat and the page you are on. Please do not share card numbers, passwords or ID numbers in the chat.
Calls to a client’s business. When someone calls a business that uses MyFrontDeskAI, we may process the caller’s phone number, name, what is said on the call, the caller’s response to the consent disclosure, appointment details, messages and requests for a callback, and a call record with a summary. Where a call is recorded, the opening disclosure says so. Payment links are sent by SMS and payments are processed by the payment provider; we do not receive or store card details.
Our clients. Business contact, configuration and billing details needed to run the service.
Technical information. Basic technical information such as IP address, browser type, referring page and server logs.
How we use it
- To respond to enquiries and chat messages and recommend an appropriate setup.
- To answer, route and follow up on calls for our clients, book appointments and notify the right person.
- To keep appropriate records of business communications and calls.
- To operate, secure, troubleshoot and improve the website and service.
- To meet legal obligations and protect legitimate business interests.
Our role for calls
For calls to a client’s business, the client decides why and how callers’ information is used and is the responsible party. MyFrontDeskAI processes that information for the client, under the client’s instructions, as its operator. For information collected through this website and chat, MyFrontDeskAI and AMIR1 are the responsible party.
Sharing and service providers
We share information with service providers that help us provide the service, such as telephony, artificial-intelligence processing, SMS and WhatsApp messaging, calendar, payment, email, hosting and storage providers. They may process information only for the purposes we agree. We do not sell personal information. We may disclose information where the law requires it or to protect rights and safety.
International processing
Some providers process information outside South Africa. Where this occurs, we take reasonable steps to use providers and safeguards appropriate to the information and to POPIA’s requirements for cross-border transfers.
Retention and security
We keep personal information only for as long as reasonably needed for the purpose it was collected, the client’s instructions, legitimate records and legal requirements, after which it is deleted or de-identified. We use reasonable technical and organisational safeguards, including access controls and encrypted connections, but no internet service can guarantee absolute security.
Your choices and rights
You may ask us to access, correct or delete personal information, object to certain processing, or withdraw consent where consent is the basis used. If your information was collected on a call to one of our clients, you may contact that business directly or us at hello@myfrontdeskai.co.za, and we will assist. Some requests may be limited by legal record-keeping duties.
Third-party resources
Our enquiry form uses Google reCAPTCHA to protect it from abuse, and the site loads fonts from Google Fonts. Those providers’ own terms and privacy notices apply.
Contact
Send privacy questions or requests to hello@myfrontdeskai.co.za. You may also lodge a complaint with South Africa’s Information Regulator.