POPIA Notice
Last updated: 3 October 2026
This notice summarises how MyFrontDeskAI, a service brought to you by AMIR1, approaches the Protection of Personal Information Act, 4 of 2013 (POPIA). It should be read with our Privacy Policy.
Responsible party and operator
For information collected through this website and chat assistant, MyFrontDeskAI and AMIR1 determine why and how it is used and are the responsible party. For calls answered on behalf of a business client, the client is the responsible party and MyFrontDeskAI acts as its operator, processing information only for the client’s purposes and under its instructions. Privacy enquiries may be directed to hello@myfrontdeskai.co.za.
Purpose and lawful processing
We process information to respond to requests, prepare service recommendations, answer and route calls, book appointments, keep appropriate records, operate and secure the website and service, and comply with law. Processing is limited to a legitimate purpose and an appropriate legal basis.
Notice and consent on calls
Every call opens with a disclosure that the caller is speaking with an AI assistant and, where recording applies, that the call may be recorded. The conversation continues only when the caller agrees. A caller who declines is not taken into the AI conversation.
Information supplied by you
Website, chat and call information is supplied voluntarily. If required details are not provided, we may be unable to respond, book or prepare a suitable recommendation.
Operators and cross-border processing
We use trusted operators for telephony, artificial-intelligence processing, messaging, calendar, payment, hosting and security. They should process information only for agreed purposes and under appropriate safeguards. Some operators process information outside South Africa, subject to POPIA’s requirements.
Security and incidents
We apply reasonable safeguards appropriate to the information. If a security compromise creates a notification duty, we will take the steps required by applicable law, and will notify the affected client where we act as its operator.
Your rights
Subject to POPIA, you may request access to or correction of personal information, ask for deletion where appropriate, object to certain processing, withdraw consent where applicable, and complain to the Information Regulator.
Requests and complaints
Contact us first at hello@myfrontdeskai.co.za so we can verify and respond to your request. If your information was collected on a call to one of our clients, we will work with that client to respond. You may also contact South Africa’s Information Regulator through its official channels.
General information
This notice is general information and is not legal advice.